Leadership
The people behind the work
Natalie Nathanson
CEO & Founder
Role: Organizational Leadership
Natalie is the Founder and CEO of Magnetude, where she pioneered the fractional team model. Natalie advises executive teams on growth strategy, helping organizations rethink traditional marketing models and execute high-impact marketing initiatives. She is a sought-after speaker, member of the Forbes Agency Council, and host of the Shift & Thrive podcast. Natalie is recognized for her thought leadership in GTM strategy, AI innovation, and change management.
Cyndy Hunter
VP Client Strategy & Delivery
Role: Strategy & Delivery Leadership
Cyndy is a senior marketing executive who turns strategy into measurable business growth. With 20+ years spanning marketing leadership, product management, and channel development, she has led go-to-market strategy at Polaroid, NEC, Iris Graphics, and Agion.
At Magnetude, Cyndy leads client strategy and delivery. A 4-time Cybersecurity Marketer of the Year, she has earned recognition from MITX, the Summit Awards, and Frost & Sullivan, and has created a viral initiative that reached 1M+ visitors across 35 countries.
Mary McPheat
VP Operations
Role: Operations
Mary is an operations executive who drives scalability, efficiency, and organizational performance. She has held senior leadership roles at Primacy and Grounded Logic, where she led operational strategy, improved delivery models, and aligned cross-functional teams to support growth.
At Magnetude, Mary serves as Vice President of Operations, overseeing operational strategy and execution. She builds high-performing teams and implements processes that enable efficient, scalable delivery.
Michele Johnston
Director of Digital Delivery & AI Team Lead
Role: Digital Delivery & AI Innovation
Michele is a digital marketing and technology leader who drives growth through strategy, data, and platform execution. She has led cross-functional teams and digital transformation initiatives at organizations including SilverTech, Trib Total Media, and the University of New Hampshire.
She has delivered measurable impact, including increasing organic traffic and revenue by over 30% and driving triple-digit growth across digital channels. At Magnetude, Michele leads digital delivery and AI innovation, overseeing the execution of complex programs across channels and platforms.
Christina Kline
Director of Client Strategy & Delivery
Role: Strategy & Delivery Execution
Christina is a marketing executive who leads go-to-market strategy and revenue programs that drive measurable growth. She has held leadership roles at DepositLink, AutoAlert, Cegment, and Chase, where she owned marketing, customer engagement, and revenue-driving initiatives.
At Magnetude, Christina leads client strategy and delivery, advising organizations on modernizing go-to-market through data, AI-driven insights, and integrated marketing programs.
Patrice Murray
Director of Growth & Partnerships
Role: Growth
Patrice is a revenue and growth executive who helps organizations align sales and marketing to drive measurable business growth. She has held revenue leadership roles at global B2B technology companies, including SentinelOne and CMD+CTRL, where she built and scaled allbound growth strategies, BDR organizations, and RevOps programs across North America, EMEA, and APAC.
Known for her player-coach approach, Patrice combines strategic leadership with hands-on execution to help companies build scalable, repeatable growth. At Magnetude, Patrice is focused on connecting growth stage companies with the marketing expertise they need — helping them close the gap between their sales motion and their market presence to build the kind of alignment that drives real, lasting growth.
Mike Treacy
vCISO
Role: Cybersecurity
Mike is a cybersecurity executive who leads risk, resilience, and security strategy for enterprise organizations. With over two decades of experience, he has advised and led security initiatives at firms including Forrester and IANS.
At Magnetude, Mike serves as vCISO, advising executive teams on integrating cybersecurity into business strategy. He is also CEO of Salt Cybersecurity, where he helps organizations strengthen security as a driver of resilience and performance.
Natalie Nathanson
CEO & Founder
Role: Organizational Leadership
Natalie is the Founder and CEO of Magnetude, where she pioneered the fractional team model. Natalie advises executive teams on growth strategy, helping organizations rethink traditional marketing models and execute high-impact marketing initiatives. She is a sought-after speaker, member of the Forbes Agency Council, and host of the Shift & Thrive podcast. Natalie is recognized for her thought leadership in GTM strategy, AI innovation, and change management.
Cyndy Hunter
VP Client Strategy & Delivery
Role: Strategy & Delivery Leadership
Cyndy is a senior marketing executive who turns strategy into measurable business growth. With 20+ years spanning marketing leadership, product management, and channel development, she has led go-to-market strategy at Polaroid, NEC, Iris Graphics, and Agion.
At Magnetude, Cyndy leads client strategy and delivery. A 4-time Cybersecurity Marketer of the Year, she has earned recognition from MITX, the Summit Awards, and Frost & Sullivan, and has created a viral initiative that reached 1M+ visitors across 35 countries.
Mary McPheat
VP Operations
Role: Operations
Mary is an operations executive who drives scalability, efficiency, and organizational performance. She has held senior leadership roles at Primacy and Grounded Logic, where she led operational strategy, improved delivery models, and aligned cross-functional teams to support growth.
At Magnetude, Mary serves as Vice President of Operations, overseeing operational strategy and execution. She builds high-performing teams and implements processes that enable efficient, scalable delivery.
Michele Johnston
Director of Digital Delivery & AI Team Lead
Role: Digital Delivery & AI Innovation
Michele is a digital marketing and technology leader who drives growth through strategy, data, and platform execution. She has led cross-functional teams and digital transformation initiatives at organizations including SilverTech, Trib Total Media, and the University of New Hampshire.
She has delivered measurable impact, including increasing organic traffic and revenue by over 30% and driving triple-digit growth across digital channels. At Magnetude, Michele leads digital delivery and AI innovation, overseeing the execution of complex programs across channels and platforms.
Christina Kline
Director of Client Strategy & Delivery
Role: Strategy & Delivery Execution
Christina is a marketing executive who leads go-to-market strategy and revenue programs that drive measurable growth. She has held leadership roles at DepositLink, AutoAlert, Cegment, and Chase, where she owned marketing, customer engagement, and revenue-driving initiatives.
At Magnetude, Christina leads client strategy and delivery, advising organizations on modernizing go-to-market through data, AI-driven insights, and integrated marketing programs.
Patrice Murray
Director of Growth & Partnerships
Role: Growth
Patrice is a revenue and growth executive who helps organizations align sales and marketing to drive measurable business growth. She has held revenue leadership roles at global B2B technology companies, including SentinelOne and CMD+CTRL, where she built and scaled allbound growth strategies, BDR organizations, and RevOps programs across North America, EMEA, and APAC.
Known for her player-coach approach, Patrice combines strategic leadership with hands-on execution to help companies build scalable, repeatable growth. At Magnetude, Patrice is focused on connecting growth stage companies with the marketing expertise they need — helping them close the gap between their sales motion and their market presence to build the kind of alignment that drives real, lasting growth.
Mike Treacy
vCISO
Role: Cybersecurity
Mike is a cybersecurity executive who leads risk, resilience, and security strategy for enterprise organizations. With over two decades of experience, he has advised and led security initiatives at firms including Forrester and IANS.
At Magnetude, Mike serves as vCISO, advising executive teams on integrating cybersecurity into business strategy. He is also CEO of Salt Cybersecurity, where he helps organizations strengthen security as a driver of resilience and performance.
